Privacy Policy

1. Who we are

Lane Marketing provides website design, digital marketing, and AI tool development services for small businesses. We are based in Staffordshire, UK. For the purposes of UK data protection law, Lane Marketing is the data controller for personal data we collect and process.

If you have any questions about how we handle your data, please contact us at lanemarketingservices@gmail.com.

2. What data we collect

Data you provide directly

When you fill in our contact or brief form, we collect the information you submit, which may include your name, email address, phone number, business name, and details about the services you are interested in.

Data collected automatically

This website does not currently use tracking cookies or third-party analytics scripts. We do not collect browsing data or build profiles of visitors to this site.

Data from third parties

If you contact us via WhatsApp, Facebook, or email, we will receive whatever information you include in that communication.

3. How we use your data

We use the information you provide to:

• Respond to your enquiry and discuss your project requirements
• Provide and manage the services you have requested
• Send you invoices and manage payment
• Communicate with you about your project

We do not use your data for automated decision-making, profiling, or targeted advertising. We do not sell or share your personal data with third parties for their own marketing purposes.

4. Legal basis for processing

We process your personal data on the following legal bases under UK GDPR:

• Contract: processing necessary to perform a contract with you or to take steps before entering into a contract
• Legitimate interests: responding to your enquiry and maintaining a business relationship with you
• Legal obligation: where we are required to process data to comply with a legal requirement

5. How long we keep your data

We keep enquiry and client data for up to 3 years from the date of last contact or the end of a client relationship. Financial records including invoices are kept for 7 years in line with HMRC requirements. You may request deletion of your data at any time subject to any legal obligations that require us to retain it.

6. Third-party services

We use the following third-party services which may process your data as part of providing our services:

• Stripe for payment processing. Stripe's privacy policy is available at stripe.com/gb/privacy
• Netlify for website hosting. Netlify's privacy policy is available at netlify.com/privacy
• Google for Search Console, Business Profile, and email. Google's privacy policy is available at policies.google.com/privacy

Each of these providers has their own data protection commitments and we select services that meet appropriate standards.

7. Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you
• Correct inaccurate personal data
• Request deletion of your personal data
• Object to processing of your data
• Request restriction of processing
• Data portability where applicable

To exercise any of these rights, please contact us at lanemarketingservices@gmail.com. We will respond within one calendar month.

8. Complaints

If you have a concern about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection. You can contact the ICO at ico.org.uk or by calling 0303 123 1113.

9. Changes to this policy

We may update this privacy policy from time to time. The current version will always be available on this page with the date it was last updated.

For any data protection enquiries, contact us at lanemarketingservices@gmail.com or write to Lane Marketing, Staffordshire, UK.