Save time. Cut admin.
Focus on your business.
Practical AI tools built for how small businesses actually work. Not expensive software with features you will never use. Tools that handle the repetitive stuff so you can focus on the work that earns you money.
Useful tools. Not science fiction.
We build tools that actually work for real small businesses. Booking systems, quote calculators, chatbots, pricing analysers. Things that save you an hour a day or convert more of the visitors who are already coming to your site.
We do not promise tools that run your business for you or replace every member of staff. We build specific, practical tools that solve a specific problem and we are honest about what they can and cannot do.
Save time on customer enquiries
Customer chatbot
A simple AI assistant on your website that answers common questions about your services, pricing, location, and opening hours. Handles the questions you answer ten times a day so you do not have to.
Instant quote calculator
Let customers get a ballpark price on your website without having to call you first. They input their requirements, you set the pricing logic, and they get an indicative quote immediately.
FAQ assistant
A smarter version of a static FAQ page. Customers type their question in plain English and get a relevant answer drawn from your own content, not a generic response.
Reduce admin and back-office time
Online booking and reservation system
Customers book appointments, tables, or services directly on your website. No phone tag, no double-bookings, no manual diary management. You get a notification, they get a confirmation.
Automated appointment reminders
Once a booking is made, automated SMS or email reminders go out 24 and 48 hours before. Reduces no-shows without you having to do anything.
Downloadable and updateable menus and price lists
A managed section of your website where you update your menu, price list, or brochure once and it reflects everywhere instantly. No more emailing PDFs that are out of date the moment you send them.
Convert more visitors into customers
Lead capture and qualification form
A smart form that asks the right questions in the right order, filters out time-wasters early, and sends you a properly structured lead rather than a vague message saying someone is interested.
Product recommender
Customers answer a few questions and the tool recommends the right product or service for them. Reduces decision paralysis and increases conversion from browsers to buyers.
Live availability checker
Shows customers in real time whether you are available for their preferred date, without them having to call. Pulls from a simple calendar you manage and tells them yes, no, or suggests alternatives.
Commercial intelligence and decision support
Pricing and margin analyser
3DM AIPart of the 3DM AI platform. Input your costs, overheads, and target margin and the tool calculates what you need to charge and where your margin is actually going. Plain numbers, no accounting jargon.
Cash flow and scenario planner
3DM AIModel the impact of taking on a new contract, hiring someone, or changing your prices before you commit. Shows you the financial effect of decisions in simple terms.
Supplier negotiation intelligence
3DM AIThe Supplier Radar tool from 3DM AI helps you track what you are paying suppliers, identify where you are over-paying, and prepare for renegotiation with real data rather than guesswork.
Three ways to get your tools
We build and host AI tools either as part of your website or as standalone platforms. The right approach depends on what the tool does and how you want customers to access it.
Embedded in your website
The tool is built directly into your existing Lane Marketing website as a page or a widget. No separate login, no separate platform. Your customers use it as a natural part of your site.
Hosted on a separate platform
For more complex tools, we host them independently and link from your website. You get a clean, branded URL (e.g. tools.yourbusiness.co.uk) and we manage the hosting and maintenance.
Via the 3DM AI platform
Several of our commercial intelligence tools are available through the 3DM AI platform at 3dmai.co.uk. Clients can access them directly or we can embed specific tools within your own site.
3DM AI - commercial intelligence for SMEs
3DM AI is our own commercial intelligence platform built specifically for UK small business owners. It gives owner-managed businesses access to the kind of analytical tools that larger companies pay consultants significant money for - pricing models, margin analysis, cash flow scenarios, and supplier intelligence.
Individual tools from the platform can be licensed and embedded within your Lane Marketing website, or you can subscribe to the full platform separately.
Pricing
AI tools are scoped and priced individually based on what you need and how complex it is. A simple chatbot or booking widget is a very different project to a multi-step quote engine or commercial intelligence integration. We will always give you a clear quote before any work starts.
Most tools are added to an existing Lane Marketing website. Some are hosted separately. All are built to be maintained and updated without specialist technical knowledge on your side.
Talk to us about your requirements