What could your website look like?
Every industry has different needs - different layouts, different calls to action, different things customers need to see before they trust you. Below are nine sectors showing how we approach each one: the design thinking, the features that matter, and what a site in that space should actually do.
Every site we build starts from scratch around your business - not a template. These are examples of the thinking and functionality we bring to each sector.
The Crown & Anchor
Heritage warmth. Built to fill tables and rooms.
A pub website lives or dies on atmosphere. The design has to feel like walking in - warm, established, inviting. Deep background tones with gold accents communicate heritage and quality without feeling stuffy. Serif typography reinforces the traditional feel.
- Online table booking integrated with reservation system
- Downloadable PDF menus that update without rebuilding the site
- Events calendar with WhatsApp sharing for each event
- Rooms section with availability checker if accommodation is offered
- Gallery of the interior, food, and live events
- Google Maps embed and opening hours prominently placed
- Email signup for weekly specials and events
- ▶Table booking form
- ▶Private hire enquiry
- ▶Room availability request
Traditional pubs, gastro pubs, inns with rooms, bars with event spaces
Little Stars Nursery
Bright, safe, reassuring. Because parents need to trust you first.
Parents choosing a nursery are making one of the most significant decisions they face. The website has to feel safe, professional, and warm simultaneously. Bright colours signal a happy environment; clear structure and Ofsted ratings signal professionalism. Every element is designed to reduce anxiety and build confidence.
- Online visit booking - the most important conversion point for nurseries
- Session availability at a glance with waitlist signup
- Staff profiles with photos and qualifications
- Gallery of the rooms, outdoor space, and activities
- Parent testimonials prominently displayed
- Funding information - 15 and 30 hour funded places clearly explained
- Policies and documents section (Ofsted report, safeguarding policy, menu)
- ▶Book a visit form
- ▶Waitlist registration
- ▶General enquiry
Day nurseries, childminders, pre-schools, after-school clubs
Bloom & Briar
Understated elegance. The flowers are the product - the site stays out of the way.
A florist site needs to feel like the experience of receiving flowers - beautiful, refined, considered. Minimal layouts, warm neutrals, and generous white space let the imagery breathe. The typography is the first thing that tells a visitor whether this is a corner-shop bunch or an artisan florist worth paying properly.
- Online shop for bouquets, subscriptions, and event arrangements
- Wedding enquiry journey - multi-step form that guides the client through requirements
- Same-day delivery area checker built into the order flow
- Subscription box management - set up, pause, change
- Gallery organised by occasion (weddings, funerals, corporate, seasonal)
- Corporate accounts section with bulk order enquiry
- Instagram feed integration to show current seasonal work
- ▶Wedding floristry enquiry
- ▶Corporate account application
- ▶Order form with delivery postcode check
Independent florists, wedding florists, flower subscription services
Terrain Landscaping
Authoritative and outdoorsy. Wins commercial contracts as well as residential.
Landscaping clients range from homeowners spending £3,000 on a patio to estate managers awarding £40,000 annual maintenance contracts. The design has to speak to both. Dark, confident tones with a strong structure communicate that this is a professional operation, not a man-and-a-van setup.
- Project portfolio with before and after photography
- Service pages for each core offering - design, build, and maintenance separately
- Free quote request with postcode and project type selector
- Commercial and residential split so different audiences find relevant content
- Testimonials with location and project type shown
- Seasonal availability indicator - honest about booking lead times
- Accreditation and insurance badges clearly displayed
- ▶Free quote request
- ▶Maintenance contract enquiry
- ▶Commercial grounds enquiry
Landscapers, garden designers, grounds maintenance companies, tree surgeons
CLEO
Full ecommerce. Product-first. Designed to convert browsers into buyers.
Fashion ecommerce is one of the most competitive categories online. The design has to do the hard work quickly - communicate brand identity, show product in the best light, and make the path to purchase as frictionless as possible. The split hero works because it puts brand positioning and product side by side.
- Full product catalogue with size, colour, and stock management
- Stripe and PayPal checkout with Apple Pay and Google Pay
- Buy now pay later integration (Klarna, Clearpay)
- Size guide and returns policy embedded at checkout
- Wishlist and saved items for registered users
- Email capture for launches and sale previews
- Lookbook / editorial content section to support brand storytelling
- Sale and discount code management
- ▶Product enquiry
- ▶Wholesale / trade account
- ▶Returns request form
Independent clothing brands, fashion retailers, accessories, footwear
Ristorante Vela
Atmospheric and premium. Sells the experience before they arrive.
A restaurant website has one job above all others: make people hungry enough to book. Dark backgrounds force the focus onto food and atmosphere. Copper and warm neutrals communicate quality without the coldness of pure black and white. The design earns the price point before anyone has seen the menu.
- Online reservation system with table selection
- Downloadable and web-viewable menus with seasonal update capability
- Wine list as a separate, searchable section
- Private dining enquiry with capacity and occasion selector
- Gift voucher purchasing - high-margin product for restaurants
- Chef profile and kitchen philosophy section to build brand
- Google review integration to show star rating live
- ▶Table reservation
- ▶Private dining enquiry
- ▶Gift voucher purchase
- ▶Function / event booking
Restaurants, bistros, fine dining, private member clubs, event dining
FlowRight Plumbing
Builds trust fast. Converts emergency searches into booked jobs.
A plumber's website visitor is often stressed. The boiler has broken. The pipe is leaking. They need to know immediately whether you cover their area, whether you are qualified, and how to reach you. The emergency orange CTA, the Gas Safe badge, and the phone number in the top bar answer all three in seconds.
- Emergency call-out button permanently visible in the header
- Quick quote form on the homepage - postcode, problem, phone number
- Service area map or list of towns covered
- Gas Safe registration number prominently displayed
- Google and Checkatrade review integration
- Boiler brand compatibility page for SEO and trust
- Finance options for larger jobs (boiler installations etc.)
- WhatsApp button for photo sharing - customers can send a picture of the problem
- ▶Quick quote form
- ▶Emergency callout request
- ▶Boiler service booking
- ▶WhatsApp contact
Plumbers, heating engineers, boiler specialists, drainage companies
Leith Hall
Luxury positioning from the first pixel. Earns the room rate before checkout.
A hotel website competes against OTAs like Booking.com and Expedia who are trying to take a 15-20% commission on every booking. A strong direct booking site that communicates the full experience - the rooms, the restaurant, the grounds - can recover that commission margin on every conversion. Understated luxury positioning does more for average room rate than any discount ever could.
- Live availability checker linked to booking system (Booking.com or direct)
- Room showcase with photography, amenities, and pricing per night
- Restaurant reservation system separate from room booking
- Spa and treatment booking
- Gift voucher sales - highly profitable for hotels
- Weddings and events enquiry with capacity guide
- Loyalty or direct booking incentive (best rate guaranteed)
- ▶Room availability and booking
- ▶Restaurant reservation
- ▶Wedding / events enquiry
- ▶Gift voucher purchase
Hotels, boutique B&Bs, country house venues, self-catering properties
EDGÉ Studio
Modern, confident, bookable. Built to fill the column.
Salon clients book on impulse - they see a colour result they want and they book. The design captures that immediacy. Dark backgrounds make colour work pop. The service grid with prices removes the awkwardness of having to ask. Online booking converts late-night Instagram browsers into morning appointments.
- Online booking integrated with salon software (Treatwell, Fresha, Timely)
- Service menu with full pricing - removes the barrier of having to enquire
- Stylist profiles with their own gallery of work
- Before and after gallery organised by colour technique
- Patch test booking flow for new colour clients
- Gift voucher sales - premium packaging option drives average order value
- Cancellation policy and late notice fee clearly stated
- ▶Online booking (integrated)
- ▶Gift voucher purchase
- ▶New client consultation request
- ▶Patch test booking
Hair salons, barbers, beauty salons, nail studios, aesthetic clinics
Not sure which direction is right for you?
Tell us about your business. We will talk you through the options, suggest the right structure and features, and quote you straight. No obligation.