The Lane Marketing blog

Practical advice for
UK small businesses

No jargon, no padding. Just clear, accurate information about websites, SEO, and online marketing that you can actually use.

Marketing27 Jun 202512 min read

Google Ads and PPC: which businesses should use it, which shouldn't, and what the alternatives are

An honest guide to Pay-Per-Click advertising for UK small businesses. Who it works for, who it doesn't, what it realistically costs, and the alternatives worth considering instead.

SEO29 Jun 20255 min read

Why your website needs to be ready for AI search

ChatGPT, Perplexity, and Google Gemini are changing how people find businesses. Here is why it matters, what can be done, and what cannot be guaranteed.

Marketing27 Jun 202511 min read

Google Ads and PPC: which businesses should use it, which shouldn't, and what the alternatives are

An honest look at Pay-Per-Click advertising for UK small businesses. Who it works for, who it burns money for, what it realistically costs, and the alternatives worth considering.

Websites12 May 20257 min read

Why every small business needs a website in 2025

Social media accounts and word of mouth still matter, but they are not enough on their own. Here is why a proper website remains the most important online asset your business can have.

Websites19 May 20259 min read

What makes a good small business website: features and benefits explained

Not all websites are equal. This is what separates a site that generates enquiries from one that just sits there costing you money every month.

SEO26 May 202510 min read

What is SEO? A plain-English guide for UK small business owners

Search engine optimisation sounds technical but the fundamentals are straightforward. This guide explains what SEO actually is, how it works, and what you can do about it.

Marketing2 Jun 202511 min read

How to market your small business online: a practical guide

From Google to social media to email, there are more channels than ever. This guide helps you understand which ones are worth your time and how to use them effectively.

SEO9 Jun 202510 min read

How to find the right keywords to bring consistent traffic to your website

Keywords are the phrases your customers type into Google when they are looking for what you offer. Here is how to find them, evaluate them, and use them properly.

Content16 Jun 20259 min read

Why regular content and blogging are essential for your website traffic

Publishing content is one of the most cost-effective things a small business can do to grow its online presence. This is why it works and how to do it without wasting time.

SEO23 Jun 202510 min read

How Google crawls your website and how long it takes to rank

Understanding how Google discovers, indexes, and ranks websites removes a lot of the mystery from SEO. Here is exactly what happens after your site goes live.

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